One of the great jazz labels is making a regular appearance on Giants of Jazz Radio. Verve did more than most to promote and introduce people to jazz during the 1950’s and 60’s and under the stewardship of Norman Grantz he made the music of Ella Fitzgerald, Oscar Peterson and many others accessible to the masses. He was acknowledged as "the most successful impresario in the history of jazz" and known for his anti-racist position and for integrating audiences. Every day GOJR fans can hear the best of Verve between 16.00 and 17.00 GMT. There is also an in depth documentary about the man aired regularly.